SoDash is the next generation in social media management.
Channeling social data empowers businesses with tailor-made results
to achieve marketing and customer-service objectives in a more efficient and effective way.
Big Data is only as powerful as your ability to manage and interpret it.
| Monitoring | Engagement | Analytics |
SoDash's unique machine learning engine can save you lots of time! By classifying, prioritisng and routing data, our technology gives you richer contextual insight. Messages are directed to the most appropriate area of your business, and SoDash can even recommend a response.
SoDash classifies incoming information by creating personalised filters providing you with far more understanding than just positive and negative comments.
SoDash learns which information needs immediate action. Don't miss opportunities that could make or break your brand.
SoDash can learn whose job is what, routing the right information to the right people quickly and effectively. No time wasted.
The next generation of technology is helping brands to realise the potential of big data to drive real and far-reaching business impacts. Here are a few examples of some world-class brands taking advantage of SoDash in different ways.
The key to powerful consumer interactions is a richer contextual understanding of where they are, what they're doing and what they're interested in talking about.
Using our technology, Gatorade UK was able to engage marathon runners with relevant messaging and offers based on the stage they were at in their running journey. SoDash listens to more sources than any other tool on the market, so we knew no opportunity to engage was being missed due to lack of coverage. Through careful analysis of message content SoDash was able to classify runners into four stages: training, pre-event, event day or post-event, and deliver targeted ghost-written messages with confidence.
Brands that understand consumer context have a real opportunity to engage with the public in meaningful and impactful ways. SoDash makes that possible.
SoDash listens to more social media platforms than any other tools on the market. Our technology allows us to classify and catergorise data to give a better understanding of the online customer chatter about your company, brand or product. This data is then routed to person or department who will be able to deal with it the most effectively giving you more control of your online brand image and customer service.
"Social Media has changed the way we interact with many thousands of customers; we are building great relationships, engaging with more passengers, and helping people out when they have questions or queries. SoDash has allowed us to listen to all this feedback, respond to our customers, and learn what it is that they would like to see from us, every day."
A better understanding of the customer's experience and a rapid response equals satisfaction, loyalty and revenue.
The first generation of social media monitoring tools only give overall positive or negative feelings towards your brand. SoDash extracts more useful information from the social data, then classifies and categorises this to provide unprecedented levels of actionable insight for your company.
When NatWest launched their 'Emergency Cash' TV campaign in 2012, SoDash was deployed to monitor how well this campaign would be received by the public.
Within a short time of the TV premier, SoDash was able to immediately report impressive positive feedback. SoDash was able to interpret negative feedback and discover that not all viewers related to a character within the advert, meaning some viewrs weren't fully engaged. This insight allowed NatWest to adapt their advert and change the character to gain higher viewer satisfaction.
SoDash is our core product. It makes social media management effective and efficient for organisations. Using our unique smart-tools you can generate leads, manage your brand, monitor the competition and provide exceptional customer service, in one stylish, easy-to-use web application.
The next generation of social media monitoring demands more of your analytics, visualisation and reporting. We offer a specialist consultancy service that will help you maximise the potential of your data, providing the data-driven insights to enable your organisation to achieve it's objectives.
We are compatible with the first generation of social listening tools! SoDash Connect allows you to easily plug our data collection and our ground breaking machine-learning engine into your existing tools – bridging the information gap, making them (and you) smarter.
It's easy to be overwhelmed by the volume of information that can often flood your way: there may be thousands of results every hour from your search terms. Our algorithms will cut through the clutter and pick out the messages that matter - whether they're sales opportunities, questions or complaints.
Edit your own tagsets to fit your reporting and workflow needs. Go beyond an uninformative "positive"/"negative" to e.g. "enjoyed our advertising campaign" / "complaint about delivery"
SoDash learns from you. It draws on a general knowledge of language and sentiment, but it adapts its understanding to fit the project. There is no such thing as generic analysis because there is no such thing as a generic client.
The tools for an organisation to safely and effectively use social media. Assign tasks between departments and individuals. Deliver on SLAs with streams such as "open support requests from yesterday".
Access control (no need to give out the corporate Twitter login to interns), audit trails and team performance analytics give managers the confidence to really utilise social media.
With our dedicated SoDash account team, we feel the system adds excellent value to Everest's social media activity.
Simon Campbell, Director & Sales Manager A multilingual entrepreneur who has set up and built five businesses over the past decade, Simon has founded and launched successful companies in the IT, advertising, publishing and fashion sectors in the UK and Spain, before entering the world of post. His key skills are based in fundraising, commercial and strategic business development.LinkedIn
Daniel Winterstein, CTO & Co-founder Daniel has worked as an AI developer in a variety of roles. He has consulted with the BBC, Motorola and Ministry of Defence and has a Ph.D. from Edinburgh University and a first class honours degree in mathematics from Cambridge University. In his spare time, Daniel is a semi-professional writer and occasionally writes science columns for The Scotsman newspaper.LinkedIn
Joe Halliwell, CEO & Co-founder An Artificial Intelligence researcher turned entrepreneur, Joe studied Mathematics and Philosophy at Oxford University, and has a PhD in artificial intelligence from the University of Edinburgh. He's keen on open-source software, short stories and big data.LinkedIn
The UK offering. Feature-rich easy-to-use social media management platform.
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The LatAm offering. High-quality hassle-free reporting. Includes the setup of a custom dashboard and report. Ongoing tagging & data quality-control are provided as a managed service.
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A new offering
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Charity discounts are available. If you are a charity, please contact us to discuss.